Revolutionising Global Payments for Emerging Markets: SUNRATE’s Cutting-Edge Solutions at the 137th Canton Fair

SUNRATE is set to return to the Canton Fair, China’s largest and most prominent international trade event. The 137th Canton Fair will be held at the Guangzhou International Convention and Exhibition Centre, which is located on Pazhou Island in Guangzhou, from 15 April 2025 to 5 May 2025. 

Amid increasing uncertainty in global trade, the ability to provide fast, secure, and reliable payment solutions has become a key differentiator for businesses—especially in high-growth markets such as Southeast Asia, Latin America, the Middle East, and Africa.  

As a trusted partner in the global commerce sector, SUNRATE is committed to empowering businesses in these regions by showcasing its innovative solutions—designed to support seamless cross-border transactions, drive international trade expansion, and help identify emerging market opportunities while establishing frameworks for future collaboration. 

This year’s involvement in the Canton Fair is a significant milestone in SUNRATE’s dedication to empowering global merchants, suppliers, and buyers to connect seamlessly and transact with confidence. 

SUNRATE booth details 

Area D, Canton Fair Complex 

Booth No. DT1707-08  

Exhibition dates & time  

Date: 15 April to 5 May 2025  

Phase 1: 15 April to 19 April 2025 

Phase 2: 23 April to 27 April 2025 

Phase 3: 1 May to 5 May 2025 

Opening hours: 9:30am to 6pm local time 

Exhibition venue  

No. 380, ​​Yuejiang Zhong Road, Haizhu District, Guangzhou 510335, China 

SUNRATE booth at Canton Fair 2025 

Advancing with innovative solutions 

Recognising the pivotal role of convenient and secure payment methods in the success of businesses within today's rapidly integrating global economy, SUNRATE has consistently captured the attention of numerous businesses at previous exhibitions. This interest stems from SUNRATE's extensive global payment network, leading technical capabilities, and considerable experience in the cross-border payments industry.  

This year's Canton Fair will see SUNRATE participating in all three phases, showcasing its newly upgraded products and services to assist businesses in rapidly establishing themselves and seizing greater growth opportunities. 

By forging strategic partnerships with key global banks like JP Morgan, Citibank, Standard Chartered, and DBS, SUNRATE can deliver a secure, efficient, and reliable solution for facilitating global transactions, with zero account opening or management fees for businesses. SUNRATE’s extensive global collection and exotic currency collection options provides businesses the flexibility to: 

•  Leverage its Global Collection Accounts: Supports 16 major currencies, including USD, EUR, GBP, JPY, HKD, SGD, and other currencies like THB and ZAR. 

•  Access to accounts in numerous countries: Supports the UAE, Nigeria, Mexico, Singapore, Indonesia, Philippines, Thailand, Vietnam, USA, Europe, UK, Japan, Canada, Australia, and more. 

•  Utilise exotic currency collection services: Provides local currency collection services in Poland, Hungary, Czech Republic, Turkey, Israel, and other countries.

Beyond facilitating the collection of funds, SUNRATE’s platform and services enable businesses to benefit from services such as business card payments, high-speed cash withdrawals, and global supplier payments. Currently, SUNRATE's international payment capabilities extend to over 190 countries and regions, supporting more than 130 transaction currencies.

Through constant innovation and the broadening of its services, SUNRATE remains committed to propelling advancements in global payment solutions, offering robust support to businesses and empowering them to streamline operations and accelerate growth internationally. In addition to its global collection services, businesses can look forward to other offerings as follows.

•  Commercial cards: As a principal member of both Mastercard and Visa, SUNRATE's commercial cards support businesses with direct card issuance capabilities, enabling them to manage payments, expenses, and spending controls efficiently across a global network. Furthermore, SUNRATE’s commercial cards allow businesses to settle card spends in more than 15 currencies. 

•  Fast cash withdrawal: This service is available 24/7. When converting currency and sending funds to Mainland China for withdrawal, the fastest transfers can be completed in approximately 30 minutes. 

•  Payments to suppliers: When making payments to suppliers globally, businesses can conveniently schedule automatic fund transfers, which is more efficient for multiple store management or multiple account operations.

•  Pre-set fund transfers: This function features advanced fund transfers which support more than 25 currencies worldwide. Currently, there are two options namely, “Instant Transfer” and “Scheduled Transfer”, whereby the funds will be credited in real time, and a single or recurring fund transfer that will have the funds credited on a future date on a daily/weekly/monthly basis, respectively.

•  Batch payments: This feature supports businesses to make mass payouts in local currencies to 40+ countries and regions around the world, which not only provides flexible payment options, enabling businesses to cater to the specific needs of each market, but also further streamlines operations and reduces the administrative burden.

*All CNY-related settlement services provided by SUNRATE are facilitated by licensed institutions who are our partners.  

Visit our booth at the Canton Fair 

This year, SUNRATE has curated a selection of interactive experiences and exclusive giveaways to further enhance your experience at the Canton Fair. Be sure to visit our exhibition booth (DT1707-08) at Pearl Promenade, Area D. 

Visitors to the SUNRATE booth can look forward to a range of perks including USD $20 Credits, shared charging points, a lucky draw machine to win surprise gifts, light refreshments and coffee and more! 

Where bountiful opportunities beckon 

Spanning 1.55 million square meters across 55 major exhibition zones, and bringing together over 30,000 enterprises, the 137th Canton Fair promises a one-stop trade platform for global buyers—offering a comprehensive range of products, competitive pricing, quality assurance, and efficient services.  

Here’s a quick guide to help you navigate the fair with ease and leverage key business opportunities.

Product categories & Phases 

Phase 1: 15 April to 19 April 2025 (Advanced Manufacturing) 
Electronics & Home Appliances, Industrial Manufacturing, Vehicles & Two-wheelers, Lighting & Electrical, Hardware & Tools, and more 
 
Phase 2: 23 April to 27 April 2025 (Quality Home Life) 
Household Goods, Gifts & Decorations, Building Materials & Furnishings 

Phase 3: 1 May to 5 May 2025 (Better Life) 
Toys & Baby Care, Fashion, Household Textiles, Stationery, Health & Leisure 

General directions to SUNRATE’s booth 

By Metro:  

•  Take Line 8 to Xingangdong Station. 

•  Get off at Exit A.  

•  Follow signs for Area D, Canton Fair Complex, Booth No. DT1707-08. 

By Car:

•  From Guangzhou City Centre: Generally, follow signs directing you towards Pazhou Island.

•  Look for signs specifically for the Canton Fair or China Import and Export Fair Complex.

•  Major routes often involve the Huanshi Expressway (环市高速) or Guangzhou Avenue (广州大道) connecting to roads leading to Pazhou Island.

Exhibition Floor Maps